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Entrepreneurial Expert Allon Raiz: The Business Failed, Not You

What to do When You Want to Give UpAllon Raiz shares the personal entrepreneurial story that inspired his book, What to do When You Want to Give Up: Help for Entrepreneurs in Tough Times.

Raiz, founder and CEO of Raizcorp, took part in a discussion with Marc Elias, co-founder and CEO of Seed Engine, at the Gordon Institute of Business Science at the University of Pretoria. Raiz insists that a good business plan does not make for a successful business, but that it’s the individual that makes the difference.

“And that comes through my personal story,” Raiz explains, “where somebody backed me, I failed, and they backed me again, because the view was: the business failed, not you.”

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Allon Raiz

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